Mobile has changed the way our world functions. It affects every aspect of our lives. For most people, a phone or tablet is the first thing they check in the morning and the last thing they view at night before going to bed. That’s why it would be an understatement to say it’s important for a business to have a mobile-first web design. Why? Mobile is here to stay. 85% of people view a website from a mobile device rather than a desktop. Furthermore, important search engines like Google tend to favour mobile-friendly websites compared to those that aren’t. This means that your organic rankings and conversions could be affected simply by having an outdated web design that’s not mobile-optimized. That’s why Panoramic Design would like to provide you with the following reasons why mobile-first web design is essential.
What is Mobile-First Web Design?
First things, first. A responsive website is a mobile-first web design that automatically scales its content, images, and buttons to match the size of the screen it’s viewed on. In a nutshell, it prevents images, text, and other elements from appearing too large on a small screen. It also makes it easier for visitors to navigate the inner pages of your website without having to do any extra work.
The ultimate goal of a mobile-first web design is to steer clear of any resizing, scrolling, zooming, or panning issues that occur when a website hasn’t been optimized for various devices. Without mobile optimization, it can be extremely difficult to navigate a website. Even worse, it could end up costing you potential business from frustrated customers who can’t figure out how to use your website.
Reasons to Invest in Mobile-First Web Design
We live in a tech-savvy world. Because of this, it’s essential to have a website that’s viewable on as many mobile devices as possible. You just never know what kind of phone or tablet a person might be using. Below are some of the additional benefits of mobile-first web design.
Saves You Money
Maintaining different websites for desktop and mobile audiences can get expensive. With a mobile-first web design, you’ll save time and money by eliminating the expenses of building and maintaining separate websites. Your only investment will be a single design that can be viewed across all devices.
With a mobile-first web design, updates and changes can be made quickly and easily. You won’t have to worry about maintaining two different websites. This provides increased flexibility when you need to tweak your design or fix any typos.
Improves Visitor Experience
Visitor experience is crucial when it comes to a successful website. You want users to enjoy visiting your website, which convinces them to return. If someone visits a website that’s not optimized for mobile, it can make a company appear outdated or unprofessional. A mobile-first web design provides a better visitor experience because images, text, and other elements will be automatically resized, and content can be found and viewed easily, providing your customers with a more positive impression.
Boosted Search Engine Optimization
Companies around the world widely use search engine optimization to boost their exposure, making it easy for customers to find them online. The closer you are to the top of the list of search results, the better your chances are of customers visiting your website. Mobile-first web design can help boost SEO because, as we mentioned above, Google prefers websites that are responsive.
As a business owner, you probably don’t have a lot of time to change or update your website. With a mobile-first web design, you can quickly and easily make changes without wasting a lot of time or money hiring someone else to do it. Additionally, with just one website to manage, you won’t have to update multiple websites. Responsiveness takes away most of the stress of managing your company’s website.
Sanjit is a web and graphic designer with over 12 years experience in WordPress websites, e-commerce web design and Shopify stores.
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