Search Engine Optimisation SEO Medway Kent
Search Engine OptimisationGet found on Google and Bing.
Every website I build takes search engine optimisation into account from the very beginning.
This is to ensure your website performs well for you and brings in enquiries and sales.
What is Search Engine Optimisation?
Search engine optimisation (SEO) is the process of getting your website higher in search results on Google or Bing.
Why is this important?
The higher your website is in search results, the greater the potential people are going to visit your website and get in touch.
How do I get your website higher?
There are 2 main ways I use to get your website higher in search results; the first way it to ensure every page is optimised, and the second way is to build pages.
My standard SEO, included with every website I design.
Whenever I design and build a website, one of the first things I do is research the keywords most people will use to find a business like yours. Once this is done, I can ensure they’re included with the pages and images of your website.
Website Pages
Every page on your website will have a title and description optimised for the keywords of your business. Sub-headings are also correctly categorised into H1, H2, H3 etc so search engines understand the structure of a page. I will also examine the text on the website and make suggestions to help with your website’s SEO.
Images
Images on a website are often overlooked when it comes to optimisation. When I design your website, I ensure that every image is optimised for your keywords with alt tags, titles and descriptions.
Hosting
There’s nothing worse than a website that loads slowly, potential clients will just leave and look elsewhere. My hosting service is simply superb; it’s secure and extremely fast.
Maps
Google and Bing maps are a powerful tool to increase your business. You don’t need to have a physical location to benefit from the maps service. Every website I design comes with this as standard.
Social Media
Whether you love social media or loathe it, it is essential to have a business presence on Facebook, Instagram and/or Twitter. I can help set up your social media pages making them look professional.
My optional Search Engine Optimisation package.
I offer an add-on package that increases the geographical reach of your business. For example, if you’re based in Medway but would like to reach clients from East Kent, then this package is for you. I can also do this for any existing WordPress website.
Landing Pages
I design a high-converting landing page; this is a page specifically designed to generate leads. It contains highly optimised text and images, and plenty of call-to-action buttons such as ‘call’, ’email us’ etc. The page contains all the key information about your business and makes it very easy for people to get in touch.
Targeting
Once the high-converting landing page is designed, I replicate it and target each page to a specific geographical area. For example, if you’re a roofer in Strood and you want to get more business in Maidstone, then I will recreate the landing page fully optimised for the Maidstone area.
Results
The question I get asked a lot is, does it work? Absolutely. I use it myself with my website and I now get enquiries from areas in Kent I had never had enquiries from before. I have used this method for a number of clients, and every single one of them has seen an increase in business.
Backlinks
What is a backlink? A backlink is where you have your website address on someone else’s website. For example, if you have your website link on Yell, that links to your website, that’s a backlink. The more you have from quality websites, the more trustworthy Google view your website and so ranks it higher on search engines.
